Gird Your Loins — Phoebe Philo's Eponymous Label Has Finally Launched
info@hypebae.com (Hypebae) Mon, 30 Oct 2023 Hypebae
After exiting CELINE back in 2017, Phoebe Philo announced the launch of her own fashion label four years later and since then, all eyes have been on the designer's next move. Six years later, Philo's long-awaited launch date is finally here.
The designer initially announced that its inaugural collection would be revealed and available for purchase later this year, and so far so good. Back in June, Philo shared a post on Instagram which read, "Our inaugural collection will be revealed and available on our website, phoebephilo.com, in September 2023. We will be opening for registration in July 2023 and look forward to being back in touch then."
As with all things in fashion, delays were to be expected and soon after, Philo announced that the label would formally launch on October 30. Announcing the news via email newsletter, WWD reported that the initial note contained only the launch date, alongside a "strobe-light flash of imagery showing faces, plants, fingers and what looks like headlights."
The day has finally arrived as Philo's shiny new website is alive and well, showcasing a multitude of pieces from dresses, shirts, trousers and accessories to footwear and bags. Including oversized sunglasses, heeled loafers and hand-embroidered dresses, the first Phoebe Philo collection continues the designer's minimalistic legacy, offering a suave selection of high-quality items in a classic, timeless color palette of chocolate, charcoal, white, black and shroom.
Set to arrive in "edits," Philo's new label will follow a more sustainable approach, designed to "create a responsible balance between production and demand. For us, this means producing noticeably less than anticipated want," per the brand. The first edit is currently live on the website, with additional deliveries slated for release in the coming months (though the current offering is set to be the highest volume,) followed by the second edit: A2, in Spring 2024.
Head to Phoebe Philo's website to shop the first edit, but be quick -- a number of pieces have already sold out.
In other fashion news, Betsy Johnson accuses Kylie Jenner of copying her brand concept.
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