UGG Teams up With ZERO10 for Digital Fashion Pop-Up
info@hypebae.com (Hypebae) Fri, 13 Oct 2023 Hypebae
UGG is the latest company to enter the metaverse as the beloved brand unveils a collaboration with virtual try-on company ZERO10.
Bringing the wonders of augmented reality to its customers, the Southern California-based brand is pushing the shopping experience into the future to launch its UGGextreme campaign. The latest initiative champions superior protection, self-expression and comfort. Blurring the lines between physical and digital spaces, the UGG New York City Flagship will house an AR mirror to immerse visitors in the UGGextreme's arctic tundra. Users will be able to try-on icicle wings, enter a frost vortex or wintery storm with each AR experience molding to the body. To elevate the shopping experience, ZERO10 created custom AR enhancements for in-store shoppers to try via its proprietary AR Mirror that immerse them into the chilly, arctic world of UGGextreme through crisp digital visuals.
The installation will be available at the UGG New York City Flagship located on 530 5th Avenue from October 19th to January 19th.
Click here to view full gallery at Hypebae
