Female Champions Take Over Nike's "Don’t Sweat the Tech-Nique" Fleece Campaign
info@hypebae.com (Hypebae) Mon, 09 Oct 2023 Hypebae
Nike has unveiled its latest Tech Fleece collection, a celebration of the iconic product's rich heritage and craftsmanship, coupled with a commitment to elevating its quality for the next generation.
The updated range not only offers enhanced warmth but also boasts a smoother texture, promising an even more comfortable wearing experience. Furthermore, it incorporates a minimum of 55% recycled materials, aligning with Nike's sustainability goals. For the campaign, Nike enlisted top-tier talent, including tennis champion Naomi Osaka and English professional footballer Georgia Stanway, to embody the spirit of challenging societal norms and traditions.
Luke Hammer, Senior Apparel Designer at Nike, shared: "One of our core values is to listen to the voice of the athlete, that's as true for our lifestyle product as it is for our performance offerings. From runners and tennis players to footballers, basketballers and dancers, the resounding feedback is how much athletes look to Tech Fleece when in search of comfort without compromising style."
The Fall 2023 Nike Tech Fleece collection is now available at Nike stores, online and select retailers.
In case you missed it, A.P.C. and JW Anderson's collab is brimming with autumn must-haves.
Click here to view full gallery at Hypebae
