Coperni Rewrites the Tale of "The Wolf and the Lamb"

Italian brand Coperni is taking a romantic look at our relationship with technology, putting a modern twist on the classic tale of The Wolf and the Lamb.

Picking up where its Fall/Winter 2023 show left off, the polymorphic video stars Lila Grace Moss interacting with a remote, blurring the lines between humans and machines. "By rewriting one of the most popular French fables we are looking for a better balance between the wolf and the lamb allowing everyone to interpret the relationship between humans and technology," Coperni shares in an exclusive press release.

Directed by Alexandre Silberstein and Florent Canale, the piece extends beyond time as the 40-second film will play continuously for six months straight, randomly choosing 320,000 different versions, which are all based on multiple options of scenery, looks and scenarios from Coperni's FW23 collection. Accompanied by Anomaly Spectre's musical compositions, the visual experience transforms into one of meditation and reflection on the mutually beneficial or destructive connection we have with artificial intelligence. The choose-your-own-adventure story will play in real time on Epic Games Unreal Engine and Coperni's Youtube channel. Take a closer look at the campaign above and watch Coperni's The Wolf and the Lamb below.

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