AMBUSH Unveils Its First-Ever Campaign For SS21
info@hypebae.com (HYPEBAE) Mon, 08 Feb 2021 HYPEBAE
Back in October 2020, AMBUSH presented its Spring/Summer 2021 collection featuring laidback lifestyle garments. Now, the Tokyo-based fashion label has returned with its first-ever campaign conceptualized by none other than Yoon Ahn.
The opposing forces at play in the range are brought to life by models Anok Yai and Malik Anderson. "Anok and Malik capture the state we wish us to be in – at ease with friends, with a partner, with the people we hang best with. Because, of course, a comfort zone isn’t just physical – it’s a feeling. A feeling of home," AMBUSH stated in a press release.
The set design further brings the project together with inspiration from modern Japanese architecture, which can also be spotted at the AMBUSH WORKSHOP located in Shibuya, Tokyo. To complement the modernity of the silhouettes, Anok and Malik showcase the label's latest designs on luxe Italian furniture. Both looks are completed with extra accessories like statement necklaces and handbags.
Take a closer look at the campaign above lensed by Ethan James Green. AMBUSH's SS21 collection is now available online.
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