When It Comes To Comfort, These 7 Underwear Brands Reign Supreme

I’ll admit it, I’m somewhat of a lingerie snob. Especially when it comes to panties / underwear bottoms. There’s nothing worse than overpriced, uncomfortable undergarments that not only don’t feel great but can actually ruin your outfit. Which we don’t want. Oftentimes people overlook the fact that undergarments are key to having a stylish wardrobe. I’ve seen way too many looks ruined by underwear lines or underwear peeking out of a look, but not to worry - they’re are 7 underwear brands that always get the job done. These 7 are the backbone of my underwear collection, and as someone who is a self proclaimed panty snob you’re going to want to check these out.

Keep scrolling to see which underwear brands I swear by.

For decades now Victoria’s Secret has been one of the most iconic lingerie brands. I’ll never forget being in middle school and begging my mom to let me go into Victoria’s secret and pick out a few pairs of panties and a body mist to take home and feeling like it was my first step into womanhood. Known for their sexy lingerie pieces and push up bras that give you unreal cleavage they have a large section of everyday underwear that I find myself wearing round the clock. The seamless panties especially, they’re so comfortable and flattering- if you haven’t given them a try yet I recommend running not walking to place your order.

Kim Kardashian’s underwear / loungewear brand that has amassed a cult following like I’ve never seen. And I get it - once I tried my first pair of “fits everybody” panties I was hooked. These are seriously comfortable, the fabric is buttery smooth and the high cut waistline is the gift that keeps on giving. Wether you like boy shorts, thongs, or cheeky briefs SKIMS has you covered.  If you’re looking for underwear that comes in tones of skin-tone like shades and doesn’t show any lines, look no further. 

Every fashion girl I know has a few pairs of Hanky Panky undies in their undergarment collection. A favorite for celebrities too, Hanky Panky panties are so comfortable and chic too. I love the little lace detailing on their panties making them just a touch sexier than your normal go-to panty. This is another brand that has a cult following for a reason, I know people who claim to only wear Hanky Panky.

This female driven lingerie company makes some of the prettiest lingerie I’ve ever seen. Think of these as date night underwear, or something you would wear on a special occasion. You can tell that this brand is made by women and for women, with an emphasis on making lingerie that works just as hard as you do. If you’re a lingerie lover like me, you’re going to want to get your hands on some Journelle pieces.

Who doesn’t love a good pair of Calvin Kelin underwear? Not only are they one of the most iconic underwear brands but let’s be honest, we all want to live our “my calvins” campaign fantasy just a little bit. I’m personally a huge fan of the matching bra and underwear sets. They’re the perfect combination of comfortable and sexy.

Another female founded and run lingerie company that I adore. Based in NYC and loved by the fashion community these undergarments are all about comfort. Natori underwear feels like luxury and has the perfect mix of everyday and special occasion underwear. 

If you’re looking for soft and smooth underwear, look no further. Wacol offers a wide variety of shapewear, bras, and undergarments and I recently tried their soft lace high leg panty and I was obsessed. Sold at many of your favorite retailers like Nordstrom and Shopbop, if you haven’t tried Wacol yet I can’t recommend it enough.