Mia Baker Takes a Swing as J.Lindeberg's First-Ever Brand Ambassador

Stockholm-based golf brand J. Lindeberg is swinging into fresh territory by naming Mia Baker as its first-ever lifestyle brand ambassador. However, Baker's path into the sport wasn't exactly a straight drive, before golf entered her life in 2019, she was doing everything but golf -- netball, athletics, mathematics, product management and digital technology. Then, seemingly on a whim, she picked up a club and the rest, as they say, is history.

Now, as the face of J. Lindeberg, Baker personifies the brand's modern take on golf. "Golf is about style, mentality, community, personality and opening doors for people to discover what makes the sport so special and unique," she shares in a press release. "J. Lindeberg's creative and intentional approach to sport and fashion inspires me and I'm thrilled to represent a brand that shares my passion for innovation and inclusivity."

Baker's passion for sports goes hand in hand with her mission to make them more accessible and relatable, especially for women. She's equally drawn to the crossroads of sport and fashion -- a perfect fit for J. Lindeberg, a brand dedicated to advancing women's golf by merging performance with style. It's a partnership that feels both natural and intentional, aligning their shared vision for the game's future.

"We both have the goal to elevate women in the sporting world by providing them with the confidence to feel their best and look their best, so they can play their best." Baker highlights in a press release. "Together we will be able to build a strong community of women who love sport and can share that passion."

For more golf news, read about Off White and Paris Helsinki's golf collab.

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