The Coolest Fashion Projects at Milan Design Week 2024

Salone del Mobile, which loosely translates to Milan Furniture Fair and has since been known as Milan Design Week, is once again upon us, taking place annually in Milan, Italy. After three years on hiatus, Salone returned in 2023, offering a slew of design-focused exhibitions and innovative experiences.

Over the years, the traditional format has expanded to include brands outside of furniture and typical design, lending its space to fashion brands and designers from across the globe. Last year, names like Etro, Louis Vuitton, ISSEY MIYAKE and Kiko Kostadinov attended the event with their contemporary collections, while this year plays host to major players like Gucci, FENDI, LOEWE and more.

As the week continues, we've handpicked some of our favorite fashion projects from the week, from Fendi's Casa collection to RIMOWA Cafe.

FENDI Casa

For this year at Milan Design Week, FENDI is bringing back a new iteration of its Casa collection, still centering around its distinctive FF logo and signature motifs like the Pequin pattern. The new homeware reimagines the Maison's classic design heritage with fresh perspectives, lending itself to logo-adorning blankets, tableware and more.

Bottega Veneta

Similarly, Bottega Veneta is partnering with Cassina and Fondation Le Corbusier to present "On the Rocks," a large-scale installation taking place at Palazzo San Fedele in Milan. The project revolves around the timeless LC14 Tabouret Cabanon silhouette, a signature of Le Corbusier, and features custom editions of the stool, initially commissioned by Matthieu Blazy for Bottega's Winter 2024 showcase.

Gucci Design Ancora

Gucci's offering is Design Ancora, a special project by creative director Sabato De Sarno and co-curated by Michela Pelizzari. The project resulted in an immersive exhibition at the brand's flagship store in Milan, which features special editions of the Ancora objects, each arriving in the signature hue of "Rosso Ancora." Explaining the concept, Pelizzari says, "The aura emanating from the brand spotlights five pieces by Italian masters that are perfect from a design standpoint but less known to the general public. The chosen objects represent the golden age of Italian design, while also reminding us of the important relationship between designers and brands, craftsmanship and industrial production."

Versace Home "If These Walls Could Talk"

For Versace's presentation, the brand is opening its doors to Palazzo Versace, the original home and design atelier of the brand in Milan. Showcasing the new Versace Home collection amidst an audio immersion, Versace's "If These Walls Could Talk" experience saw guests walk through its experiential rooms, discovering the next chapter of Versace's lifestyle design. Featuring the brand's signature emblems: Medusa '95, Barocco and Greca, the collection incorporates these iconic visuals into a comprehensive offering of furniture pieces.

Saint Laurent x Gio Ponti Archives x Fundación Anala y Armando Planchart

Saint Laurent joined forces with the Gio Ponti Archives and the Fundación Anala y Armando Planchart, displaying a new series of hand-painted plates. The limited-edition series will be available for purchase via Los Angeles and Paris and for a short time, be available to purchase during Design Week by appointment only.

RIMOWA x La Marzocco

Luxury travel brand RIMOWA announced a collaboration with coffee conneissieurs La Marzocco, resulting in the new professional-grade RIMOWA La Marzocco Linea Mini espresso machine, fusing the best of German and Italian design and engineering. Celebrating the release, the brands opened "Caffe RIMOWA" during Design Week, making its debut on April 15.

MCM "Wearable Casa"

MCM debuted its first-ever presentation at Milan Design Week this year, dubbed "Wearable Casa." Conceptualized in collaboration with Atelier Biagetti, the presentation aims to transport MCM's audience "to another world," allowing "objects to transcend their traditional roles." Comprising a capsule collection of seven pieces, the unique offering draws from the functionality of Bauhaus design and features a virtual metaverse experience.

LOEWE Lamps

A regular exhibitor at Salone del Mobile, LOEWE returns to Milan for an eighth time to showcase a new collection of lamps created in collaboration with 24 different artists. Featuring floor, table and suspended lamps, the collection is displayed in the Palazzo Citterio and centers around the manipulation of light, showcasing the properties of materials like bamboo, birch twigs and horsehair.

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