Fashion News

Preach: These Are the 30 Most Popular Anti-Trend Fall Finds of the Season

Jasmine Fox-Suliaman  Wed, 02 Aug 2023  Who What Wear

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're good at it. Between scouring the new arrivals section or finding the best affordable items, if it's worth adding to your wardrobe, we've probably written about it. But it's not just that we know how to find a great deal; we know how to figure out what's worth buying. From determining the season's most significant trends to easy outfit ideas, we have you covered. 

And while Who What Wear editors are certified experts, that doesn't mean we don't occasionally learn a thing or two from our favorite shoppers—you! In fact, pulling the receipts from the most popular fashion pieces that our readers (and, let's be honest, staffers) actually purchased over the past month tells us a lot. Sure, some micro-trends pop off occasionally, but when it comes to what you're really buying, affordable anti-trend staples are where it's at.

Wondering which pieces were the most purchased last month among our readers? Keep scrolling to see the 30 most popular fashion items, all under $300.

Honestly, we're not surprised this tank was so popular. It's available in eighteen colorways. 

The styling possibilities of this strapless top are endless. 

Meet the perfect everyday shirt. 

It doesn't get more summer-ready than a button-down shirt. 

The neckline on this top is ultra-flattering. 

You can wear this to the beach or in the boardroom. 

So chic!

Francophiles, this is all you! 

Everyone needs a good tweed jacket for fall. 

Transition this dress into the fall by adding boots and a moto jacket. 

We found a chic little knit for you. 

Month after month, this blazer continues to be a best seller.

Never underestimate the power of a simple knit dress.

Denim skirts continue to be a fan favorite. 

You can dress these trousers up or down based on your mood. 

This skirt is flying off the shelves.

Sometimes, the best jeans are the simplest ones. 

Every wardrobe needs a black skirt. 

Wide-leg trousers are a perennial favorite. 

Ballet flats are here to stay, clearly. 

It's never too early to invest in a new pair of knee-high boots.

The perfect pair of mary janes—don't you agree? 

You'll wear these sneakers all the time. 

You can pair these slingbacks with any outfit.

Loafers continue to be popular among our readers. 

You can't go wrong with investing in a tote bag. 

These earrings look like they're designer.

Can you even have a summer-ready wardrobe without a pair of chic sunglasses? 

A classic belt is the backbone of every wardrobe.

Never underestimate how something as small as a pearl necklace can make any ensemble chicer.