Fashion News

Bought by You: The 30 Most Purchased Fashion Items of February

Jasmine Fox-Suliaman  Sat, 11 Mar 2023  Who What Wear

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. Between trend forecasting and new arrivals, if it's worth adding to your wardrobe, we've probably written about it. Whether you're interested in investing in the season's biggest trends or need simple outfit ideas, Who What Wear has you covered.

Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you! Below, you will find the most popular fashion pieces under $300 that Who What Wear readers (and, let's be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the best purchases we've made and what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 30 most popular fashion items our readers purchased last month.  

Meet the perfect everyday t-shirt. 

Francophiles, this sweater is all you! 

Honestly, we're not surprised this button-down was so popular. 

The neckline on this top is ultra-flattering. 

The crinkled detail on this button-down is very on-trend. 

Vests are having a moment, clearly. 

This slip comes in ten other colorways. 

Everyone needs a good trench coat. 

Shirt dresses continue to be popular.

So luxe!

Never underestimate the power of a simple dress.

We found a cool jacket for you. 

Meet your new favorite skirt. 

Sometimes, the best jeans are the simplest ones. 

Trousers are a perennial favorite. 

This skirt is flying off the shelves.

Every spring wardrobe needs a great slip skirt. 

Relaxed denim continues to be a fan favorite. 

You can pair these boots with any outfit.

The perfect pair of sneakers—don't you agree? 

These flats come in eleven different hues. 

A great work wardrobe staple. 

We guarantee you'll wear these all the time. 

These sneakers in various colorways continue to be best-sellers.

This bag also comes in baby blue, kelly green, and white too. 

These earrings look like they're designer.

Why wear one belt when you can wear three?

You can't go wrong with investing in a woven leather bag. 

Of course, this necklace was a best seller last month. It's the embodiment of chic.

Tights are a must-have for transitional weather. 

This post was originally published at an earlier date and has since been updated. 

Next up, 20 Simple Spring Outfit Formulas Parisians Rely On to Look Chic