Harley Weir Reunites With Paris Texas for FW24

Paris Texas continues its sensual cowboycore aesthetic for Fall/Winter 2024, this time teaming up with renowned photographer Harley Weir for a campaign drenched in her signature hues. Capturing the Paris Texas woman in an "eternal sunset," the campaign, styled by Mel Ottenberg, depicts the brand's duality, fusing a wild spirit with a soft nature.

Shot against a backdrop of the American desert, FW24 is captured amidst the grandeur of Joshua trees and golden skies. "In the American desert's silent expanse, She finds her freedom, her soul’s dance. Amidst the sands, her spirit untethers, Empowered, she roams, in the wild, she weathers. No chains, no bounds, just the endless sky, In the desert's embrace, she's set to fly. A woman unleashed, in the desert’s call, Finding herself, in Texas City," the collection notes read.

Marking the second chapter of the brand's collaboration with Harley Weir, which follows the FW23 campaign starring Gabbriette, the new installment fuses the brand's Parisian sensibility with a wild American twist. Spotlighting new season styles like the El Dorado Western Boots, complete with metallic toe cap, and the over-the-knee Bettina boots in embossed croc, the campaign also features the Jessica pumps and boots in a shocking fuschia leopard.

Take a look at the new season campaign above and head to the Paris Texas website to shop.

In other news, here's the latest from Milan Fashion Week.

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