Celebrate Hello Kitty's 50th Anniversary With the New Crocs Collection

2024 marks the 50th anniversary of Sanrio's beloved Japanese character, Hello Kitty, and to celebrate, Crocs has just unveiled the cutest collaboration. Taking over the footwear brand's classic clog silhouette, the new collaboration sees the signature design adorned with subtle Hello Kitty decals.

Reviving a classic white pair, the collaborative silhouette features Hello Kitty's bright red bow in a shiny gloss, paired with a glossy red heel strap and finished with a blue midsole. Elsewhere, the clogs feature the Hello Kitty logo and name across the shoe's insole, alongside appearing on the circular pieces of the heel strap. Set to be available in infants, kids and women's sizing, the new clogs will be priced between $50 and $70 USD.

Alongside Crocs, numerous other brands have joined in on the anniversary celebrations, with McDonald's offering limited-edition packaging and Uniqlo unveiling a selection of graphic tees and pyjamas.

Take a closer look at the new Hello Kitty x Crocs collaboration in the gallery above, slated for release on January 17 online and with select retailers.

In other footwear news, Salehe Bembury gives us another look at the new Pollex sneaker.

Click here to view full gallery at Hypebae