Samsung Taps BTS for Galaxy S21 Ultra Campaign

Continuing their ongoing partnership, Samsung has tapped BTS once again to promote its latest Galaxy S21 Ultra phone. The campaign premiered during the K-pop group's anticipated performance on the MTV Unplugged special.

With "Life Goes On" playing in the background, the 15-second-long video sees the seven-member group play around with the new device's innovative 8K Video Snap technology. The musicians use the phone to film performance videos in crystal-clear quality.

The new commercial follows up on BTS' appearance for Samsung's Galaxy S20+ 5G and Buds+ gadgets. The latter, which is a set of wireless earphones, is available in a special BTS edition featuring the group's logo and purple heart motif.

Watch BTS' Samsung Galaxy S21 Ultra advertisement above, and the group's MTV Unplugged show below.

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