Fashion Meets Technology in Gucci x ŌURA Ring Collaboration

Gucci has unexpectedly joined forces with ŌURA to add a high fashion touch to the tech brand's smart ring.

Fusing fashion with technology and health, the collaboration features Gucci's 18kt yellow gold double-G logo on the black ŌURA ring. The accessory is equipped with the latest Generation 3 technology, which monitors heart rate, temperature and sleep activity for a holistic wellness and self-discovery experience. This data is accumulated on the ŌURA app that analyzes personalized health metrics to better understand the body.

Peep the design above and watch the campaign film down below. The Gucci x ŌURA Ring is now available for $950 USD at Gucci's online store and select locations around the world. You can learn more about the ring on ŌURA's website.

Click here to view full gallery at HYPEBAE