Beats x Mowalola Marry Music and Fashion in New Collaboration
info@hypebae.com (Hypebae) Tue, 19 Sep 2023 Hypebae
London-based Nigerian designer Mowalola is joining forces with Beats, marrying music and fashion with its latest collaboration.
Inspired by Mowalola Ogunlesi's own personal experiences and connection to nightlife, the silver Beats Solo3 Wireless headphones bear her first initial proudly as a bold, graphic "M" sits on top of the familiar Beats logo. Mowalola's moniker makes another appearance as its etched along the headband for a slight graffiti effect, pointing to a rebellious rave culture.
City Girls' JT steps in as the face of the campaign, lending her support as a regular Mowalola collaborator and showcasing the headphones' versatility and vibrant spirit with her technicolor, cyber-core hair.
The collaboration will be available for purchase for $200 USD on September 21 via Mowalola's online store and Beats retailers.
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