ADOR Debuts Its Newest K-Pop Girl Group, NewJeans

After much anticipation, ADOR -- HYBE Corporation‘s new music label helmed by the company’s former chief brand officer Min Hee-jin -- has revealed its first K-pop girl group: NewJeans.

Comprised of five members, Hani, Danielle, Minji, Haerin and Hyein, the group made their grand debut with the track "Attention," accompanied by a music video shot in Spain. The release comes as a surprise to fans as ADOR kept the names of each member and release schedule under wraps, unlike most other K-pop releases.

Min spoke of the rookie act: "The music they will show itself is the color this team is pursuing." She added, "Pop music is a culture that is very close to our daily life, so it is like the clothes we wear everyday. Just as jeans have withstood the test of time and found popularity among many regardless of their age and gender, NewJeans aspires to become an icon of generations -- one you never grow tiresome of putting on."

After "Attention," NewJeans will be dropping "Hype Boy" on July 23, followed by “Cookie” and “Hurt” as part of their first EP. The album will drop digitally on August 1 with the physical version releasing on August 8.

Watch NewJeans' video for "Attention" above.

#ATTENTIon_NewJeans pic.twitter.com/inQSVYzjEH

— NewJeans (@NewJeans_ADOR) July 21, 2022

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