Fashion

Frankies Bikinis Introduces "Travel Diaries" for It-Girls Everywhere

info@hypebae.com (Hypebae)  Fri, 10 Jan 2025  Hypebae

Cult-loved swimwear and loungewear label Frankies Bikinis just dropped the ultimate celebration of its stunning community. Launching "Travel Diaries by Frankies Girls," the new campaign captures the brand's it-girls going about their days in different locations. Featuring Olivia Aarnio dressing up in Dublin, Allegra Samsen on the go in New York and Amelia Kring styling for her next night out, the lo-fi visuals spotlight the brand's new collection in the most chic way.

Presenting best-selling silhouettes and swimwear, the new collection includes new iterations of Frankies' signature Baby Leopard print alongside new swimwear styles in brown stripes and baby blue hues. Elsewhere, the new offering also features flattering knit sweaters, summer dresses, cozy cardigans and flirty booty shorts, designed to be worn from cold winter nights to bright spring days.

Take a look at the first "Travel Diaries" campaign above and head to the Frankies Bikinis' website to shop the new collection.

While you're here, check out the nostalgic new campaign from Bella Hadid and Miss Sixty.

Click here to view full gallery at Hypebae