Latto and Sha'Carri Richardson Invite You to "Big Mama's Mini Market"
info@hypebae.com (Hypebae) Thu, 12 Dec 2024 Hypebae
Drake's NOCTA label just dropped its newest campaign starring Latto and Sha'Carri Richardson. Celebrating the new Tech Fleece collection and "Love You Forever" Nike Air Force 1s, the vibrant campaign invites fans into "Big Mama's Mini Market" and "Mama's Salon" this holiday season.
Offering a one-stop shop for any last-minute madness, the market offers fresh manicures, fresh mangos and fresh kicks, just in time for Christmas. "Last minute gift shopping a disaster? Not at Big Mama's," Latto is heard announcing in the brand's campaign as she shows off "Lattory" tickets, NOCTA mouthwash, body wash and branded energy drinks.
Meanwhile, Richardson is spotted running the NOCTA nail salon, earning her reputation as "the fastest nail tech around" as her customers are seen sporting fresh new sets in seconds. Showcasing the new collection, this season's talent are spotted in pastel-hued tech zip-ups, pullovers and sweatpants along with coordinating AF1s.
Take a look at the new campaign above and head to NOCTA's website to shop the new collection.
In other news, Kris Jenner stars in the new Khy x Entire Studios campaign.
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