Moncler Grenoble Travels to the Swiss Alps for Its FW24 Collection

Moncler might already have a reputation for high-fashion outerwear, but when it comes to the wintery slopes, it's all about Moncler Grenoble. The brand's ski-savvy sibling, launched in 2010, is dedicated to keeping you stylish, warm and ready for whatever the mountain throws your way. For Fall/Winter 2024, Moncler Grenoble proves why it's the ultimate name in luxury outdoor winter-wear. The sub-brand blends technical innovation with impeccable design for those who demand performance on the slopes and elegance during après-ski.

The campaign has been photographed by world-renowned photographer, Mario Sorrenti -- yes, the guy who took those absolutely beautiful photos of Kate Moss back in the '90s. Sorrenti captures World Cup champion slalom skier and the brand's latest global ambassador, Lucas Pinheiro Braathen, skiing the slopes against the dramatic backdrop of Zermatt's white peaks.

Built for the coldest and most rugged conditions, the collection features high-performance fabrics, fully taped seams and integrated powder skirts that make wind and snow feel like afterthoughts. Yet, true to Moncler's DNA, functionality is paired with unexpected luxury -- the corduroy and wool flannels seamlessly blend mountain-ready utility with timeless sophistication.

For women, Moncler Grenoble elevates skiwear with folk-inspired embroidery and snowflake-like quilting to bring a delicate charm to the slopes. Wool, nylon and corduroy bring texture and warmth to the collection. For après-ski, handcrafted knitwear with intricate 3D stitching is paired perfectly with shaggy alpaca coats, shearling boots and fluffy bags -- perfect for unwinding in wintery luxury after a day in the snow.

Moncler Grenoble's FW24 collection is available to purchase on Moncler online. Click the gallery to see more of the campaign.

For more in winter-wear, read about K-Way's FW24 ski drop.

Click here to view full gallery at Hypebae