Peloton Pulls Viral Ad Featuring Chris Noth Following Sexual Assault Allegations
info@hypebae.com (HYPEBAE) Thu, 16 Dec 2021 HYPEBAE
Chris Noth, widely known for his role as Mr. Big in Sex and the City and its recent reboot And Just Like That... , has been accused of sexual assault. Shortly after the news broke, Peloton has pulled its viral ad campaign starring the actor.
Trigger Warning: This post includes graphic descriptions of alleged sexual assaults.
As reported by The Hollywood Reporter, two women have shared their disturbing experiences with Noth. Named Zoe and Lily, they approached the news outlet after being disturbed by promotions of the reboot. "I’m not sure how you go about this sort of story and how you find the other victims," Lily, who is a journalist in the entertainment industry, wrote in an email. "For so many years, I buried it," she said, adding that it was time "to try to go public with who he is."
In another email, Zoe recalls when she was 22 years old and worked an entry-level job at an LA firm. "He would walk by my desk and flirt with me. He somehow got my number from the directory and was leaving messages on my work phone. My boss was like, ‘Mr. Big’s leaving messages on your voicemail.'" Later, Noth invited her to a pool in his apartment building, where he kissed her. Once she said, "Thank you, I’m going back to my friend," he allegedly "pulled her toward him, moved her toward the bed, pulled off her shorts and bikini bottom, and began to rape her from behind."
Responding to the allegations, Noth issued a statement:
"The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross. The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women."
Responding to the news, Peloton shared: "Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot of the show. As we seek to learn more, we have stopped promoting this video and archived related social posts."
You can head over to The Hollywood Reporter to read the full story.
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