Brittany Chavez Wants You to Shop Latinx
info@hypebae.com (Hypebae) Wed, 22 Nov 2023 Hypebae
Without having a traditional background in business, Brittany Chavez built Shop Latinx from the ground up out of necessity for Latinx businesses resources. Originally a marketplace, Shop Latinx is a platform that amplifies Latinx creatives, businesses, artists and designers. This past spring, Chavez continued to explore storytelling through social media, as she created beauty-centric platform Our Paradiso which caters to a community of beauty lovers and brands.
Read ahead to see how Chavez balances being a CEO and just an average girl.
Can you tell me about yourself and your upbringing?
I was born and raised in Los Angeles. My mom is Guatemalan and my dad is Nicaraguan. I grew up all around LA, but mostly around the San Fernando Valley and Pomona area. My background in terms of work is very unconventional. I've been everything from an Uber driver to a nanny before starting Shop Latinx.
Have you always had pride in your heritage?
No, I grew up with a lot of shame. I'm actually unpacking this in therapy (laughs). I grew up with a lot of white kids so there was this longing to be white. It wasn't until 2016 that I started to really celebrate my heritage, which is when I also started to develop Shop Latinx that now allows me to see the beauty in my culture.
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