KAWS Unveils Cereal Box Collaboration With General Mills

Following his Reese's Puffs collaboration last year, KAWS has now unveiled his latest cereal project with General Mills.

Arriving after the artist's recent team-up with BTS' J-Hope, the nostalgic partnership features four flavors featuring playful characters inspired by monsters. The first is Frankenberry -- a strawberry-flavored concoction with monster-shaped marshmallows -- followed by Count Chocula, a chocolatey cereal with marshmallows. Boo-Berry comes with artificial berry flavors, and Frute Brute is a cherry and marshmallow mixture. Each box is highlighted with KAWS' signature X'd out eyes, with each monster munching on their bowls of cereal. These flavors will be arriving for a limited time, with the back of the boxes printed with unique codes that can be scanned for a chance to win a set of KAWS-designed toy versions of the monsters.

KAWS shared in a statement: "It’s been a thrill to collaborate with General Mills and Monsters Cereals. I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke."

Take a first look at each box down below. Neither KAWS nor General Mills has announced a release date but keep your eyes peeled here for more info.

 

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