Hailey Bieber Is Launching a Beauty Brand

Hailey Bieber's beauty brand is in the works. The model filed a trademark for a hypothetical brand called Rhode, which is also her middle name.

Though Bieber hasn't made an official announcement concerning the potential company, her trademark covers a range of products including makeup, haircare, skincare and perfume. The model isn't exactly new to the business of beauty -- in April 2019, she filed a trademark for Bieber Beauty, which was later rejected due to similarities to a trademark Justin Bieber filed back in 2010. In the couple's Facebook Watch series, Cooking with the Biebers, Hailey shared that she's "super into skincare," and has even helped her husband clear his adult-onset acne, perhaps pointing to the direction she might go in.

Stay tuned for updates on Hailey Bieber's Rhode.

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