OUAI Taps Its Curl Community To Produce the Ultimate Multi-Use Styling Crème
info@hypebae.com (HYPEBAE) Sun, 31 Jan 2021 HYPEBAE
Over the past two years, OUAI has been working with its curly hair community to create the perfect multi-use styling product. Dubbed the Curl Crème, the inclusive item caters to all types of curls.
Featuring scented and fragrance-free iterations, the silicone-free formula is infused with chia and linseed oils that work together to shape curls, control frizz and help protect hair from humidity. Other ingredients include coconut oil, which helps to hydrate and seal damaged cuticles, as well as babassu oil that conditions, softens and enhances shine. According to OUAI, you can either apply the product to either wet or dry hair.
In addition to the launch, the haircare label reached out to 20 members of its curl community, who played a part in developing and testing out the Curl Crème, to conduct self-shoots showcasing their before and after looks. Peep the campaign above to check out the results.
Priced at $32 USD, OUAI's Curl Crème is now available to purchase online.
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