Sydney Sweeney and Emily Ratajkowski Hunt for "The Gloss" with Kérastase
info@hypebae.com (Hypebae) Thu, 10 Apr 2025 Hypebae
On a mission for ultra-shiny hair, Sydney Sweeney and Emily Ratajkowski were spotted on the streets of New York City for Kérastase's new "Where's the Gloss?" campaign.
The duo's quest for perfect shine highlights the brand's "Gloss Absolu" range and bestselling "Gloss Absolu Glaze Drops" High-Gloss Lightweight Hail Oil, the ultimate solution to the impending frizz brought on by the tri-state area's spring and summer humidity. The "Gloss Absolu Glaze Drops" work to condition and repair hair that is dull or damaged, delivering shine and a smooth, shiny finish without weighing it down.
The "Gloss Absolu" collection also includes the "Bain Hydra-Glaze" Illuminating Shampoo, "Insta-Glaze" Conditioner" and "Anti-Frizz Glaze Milk" All-In-1 Smoothing Spray.
You can watch the campaign video below.
@kerastase.official NYC, have you spotted our Glaze Drops? Our glossiest girls, @emily and @SYD have just landed in NYC. And they brought something bug with then. Next stop: 541 W 25th Street… #whereisthegloss #kerastase #kerastaseglossabsolu #glossabsolu #liveyourlifeingloss #lavieengloss #glossyhair #hairgloss #haircare #hairtransformation #popup #popupnyc #nycevents ♬ original sound - Kérastase
The Kérastase "Gloss Absolu" Glaze Drops High-Gloss Lightweight Hail Oil retails for $36 USD and is now available on the brand's website.
For more beauty news, check out our coverage of essie's new partnership with WNBA mascot Ellie the Elephant.
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