Ilona Maher Is Paula's Choice First-Ever Brand Ambassador

Paula's Choice is making Olympic-level moves, announcing that it is partnering with rugby superstar Ilona Maher to mark the launch of its new Pro-Collagen Peptide Plumping Moisturizer. The Dancing with the Stars alum and TikTok fave is not only stepping into the role of the brand's very first ambassador, but she will also be taking on the role of "skincare coach." As such, Maher will share expert tips and insights, teaming up with Paula's Choice to inspire her followers to take good care of their skin.

"Paula's Choice Peptide Moisturizer is a game-changer for me," said Maher in a press statement. "It's packed with actives that perform as hard as I do, giving me the confidence to tackle anything — on or off the field."

The Pro-Collagen Peptide Plumping Moisturizer will be a part of the brand's peptide collection, joining the Pro-Collagen Peptide Gloss Balm and Pro-Collagen Multi-Peptide Booster. It helps hydrate and protect the facial barrier, boosting elastin at the same time. Each product in the range includes powerful peptides – short chains of amino acids skin needs to remain plump and healthy – that stimulate collagen production.

"Paula's Choice has always been about empowering people with science-driven, effective products and knowledge," said Tina Pozzi, chief marketing officer of Paula's Choice. "Ilona's passion for excellence and her fearless approach to challenges mirror the high-performance ethos that defines our brand. We couldn't imagine a better partner to launch this active-powered moisturizer."

The Pro-Collagen Peptide Plumping Moisturizer will retail for $49 USD and will be available starting in January 2025 on the brand's website and at Sephora.

For more beauty news, check out our interview with Suni Lee.

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