The Best Fragrances of 2024
info@hypebae.com (Hypebae) Tue, 17 Dec 2024 Hypebae
Scent is so deeply personal that it is a difficult one to pin down. The memories they evoke, the feeling they generate and the way in which they work with your skin’s chemistry: there is no one-size-fits-all all approach, which makes selecting the Hypebae Beauty Awards 2024 winners that much harder. But fret not, we found our way.
As is tradition with the Hypebae Beauty Awards, we honor the emerging brands that break barriers, amplify underrepresented voices and embrace the rich diversity of beauty. We started off celebrations with a brand-new category, tools, to celebrate the gadgets and gizmos that transformed our routines. Then we moved on to skincare, looking at the potions and lotions promising the smoothest of skin – above and below the neck. We touted the makeup buys and haircare gems that go beyond the superficial. And now, the final category: fragrance.
Each one of this year’s winners takes an innovative approach to scent, be it by using extinct flowers for their bold blends or by tapping into the power of fragrance to boot your mood. Of course, they all smell delicious and will no doubt earn you no end of compliments, too. Below are the best fragrances of 2024.
Future Society’s Optimal Habit Fragrance Primer
Who doesn’t want their fragrance to last longer? Well, Optimal Habitat – a fragrance primer – promises exactly that. Much like you’d use a primer before makeup, this spray prepares your skin to be the perfect environment for a perfume. Simple rub into pulse points and allow it to dry for 30 seconds before layering with your desired scent.
[shoppable brand="Future Society" product="Optimal Habit Fragrance Primer" link="https://wearefuturesociety.com/products/optimal-habitat-fragrance-extending-primer" store="Future Society" price="$60 USD"]
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If you were to blend biotech and fragrance, the result would be Future Society. The Boston-based brand aims to disrupt the scent category by combining cutting-edge science with artistic creativity. Founded by Jasmina Aganovic, Future Society is the first to use extinct flowers (via sequenced genetic data gathered from preserved specimens at Harvard's Herbarium) to create one-of-a-kind perfumes.
Combining clean, sustainable ingredients with the latest in scientific research to create truly unique products, the brand’s innovative approach blends biology with artistry, offering a sensory experience that is equally futuristic and deeply nostalgic. With a focus on sustainability and creativity, the brand is leading the way in a new era of personalized, biotechnologically-enhanced perfumes.
Bleu Nour's Eau De Parfum
Formulated in Paris and crafted in London, Bleu Nour’s bold collection of four unisex fragrances redefine the eau de parum. Taking it far beyond something you wear and turning it into an experience, these fragrances translate color into scents, making a statement with rich, complex notes that evolve over time. “Grounded” dances between ginger, grapefruit, and Tonka bean, with a hint of Earl Grey tea.
[shoppable brand="Bleu Nour" product="Eau De Parfum" link="https://www.bleunour.com/products/grounded" store="Bleu Nour" price="$199 USD"]
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Bleu Nour’s founder, Nour Ibrahim, sees the world differently. Quite literally. With her rare gift of synesthesia – a neurological condition which fuses her senses, allowing her to smell colors – she’s created a brand that allows others insight into her own experience. As a result, her fragrances are tactile, immersive and bold.
The brand launched in 2023, with the aim of creating unusual, captivating scents using under-explored molecules. Born from the creative chaos of London and Paris, Bleu Nour draws inspiration from everything its founder lays eyes on — from the vibrant energy of Montmartre in spring to the nostalgic richness of L’Officine Universelle Buly, the Parisian intuition. Ibrahim also has deep roots in North Africa and Middle Eastern culture which add to the beautiful alchemy of her creations.
Born To Stand Out’s Fig Porn
Born To Stand Out’s fragrances pack a punch, be it in name, shape or bouquet, but “Fig Porn” is up there with our faves. The unisex fragrance combines fresh, floral and woody elements for a bold, seductive scent. It has a distinctive blend of fig, pear, Turkish rose and vanilla, which is rich and evolves beautifully as you wear it.
[shoppable brand="Born To Stand Out" product="Fig Porn" link="https://en.borntostandout.com/product/fig-porn-50ml/12/category/84/display/1/" store="Born To Stand Out" price="$210 USD"]
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Based in Seoul, Born to Stand Out is an innovative fragrance brand dedicated to celebrating individuality and self-expression. The brand challenges societal norms by offering perfumes that empower wearers to embrace their true selves. Each scent is carefully crafted using a unique blend of natural absolutes, exotic spices and safe synthetic ingredients, resulting in distinct, captivating fragrances that appeal to those who dare to be different.
The brand’s bottles are inspired by traditional Joseon white porcelain, featuring elegant curves and a refined aesthetic. The striking crimson red accents on its packaging represent Born To Stand Out’s rebellious, provocative spirit, contrasting with the purity of the white bottle to symbolize a challenge to conformity.
Ôrəbella’s Window2Soul
Blending scent and aromatherapy, Ôrəbella’s “Window2Soul” starts with a floral bouquet of rose and jasmine that seamlessly blends with the citrusy brightness of lemon essential oil, evoking a sense of joy. At the same time, calming geranium essential oil adds a grounding, rose-like scent with a fruity twist, while spearmint essential oil infuses the blend with an energizing herbal zing. The perfume is anchored by the warm, addictive richness of tonka bean, creating a uniquely uplifting experience.
[shoppable brand="Ôrəbella" product="Window2Soul" link="https://orebella.com/products/window2soul" store="Ôrəbella" price="$100 USD"]
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Founded by Bella Hadid, Ôrəbella aims to blend the art of fine perfumery with the healing qualities of skincare, redefining fragrance as a powerful, personal ritual for modern self-care. Hadid has teamed up with prestigious fragrance houses such as Firmenich and Robertet to ensure every scent is crafted with exceptional expertise, creating cruelty-free, vegan and clean perfumes. They’ve also excluded over 1,300 harmful ingredients, making sure each drop is dermatologist-tested, too.
At the heart of the brand’s innovation is its signature bi-phase formula, which combines hydrating essential oils with long-lasting scent, delivering a fragrance experience that nourishes the skin while leaving a lasting impression. It also means the fragrance has to be shaken before applying: both to activate the ingredients, but also to blend them together.
anatomē’s Wellbeing Parfums
The power fragrances can have is nothing new, of course, but anatomē’s way of harnessing it is. The British brand taps scent as a means to boost focus, mood and overall performance – as well as smelling divine. By blending natural botanicals, the perfumes elevate your wellbeing from the inside out. “Order” supports mental tranquility and clarity through a blend of hay, matcha, tobacco leaf, clove and vanilla.
[shoppable brand="anatomē" product="Wellbeing Parfums" link="https://www.anatome.co/products/order-eau-de-parfum" store="anatomē" price="$159 USD"]
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Founded by Brendan Murdock to reinvent the way we think about wellbeing, anatomē is London’s modern apothecary. With a background in botanicals, essential oils and a passion for food, fragrance and skincare, Murdock set out to blend the ancient wisdom of apothecaries with today’s cutting-edge science.
Murdock is also drawing inspiration from over a decade of experience of working with athletes and performers. Combined with parfumer Anastasia’s knowledge, they are blending together scents that will enhance performance by supporting your emotional and physical health. If this is the new age of wellbeing, we’re so here for it.
Before you go, there's more to enjoy from the 2024 Hypebae Beauty Awards! Read all about the gadgets and gizmos winning the top tool prize here, the lotions and potions making skin super supple here, the marvellous makeup buys that are going beyond the superficial to provide identity-affirming goodness, too. Plus, the haircare drops that will transform your strands. Enjoy!
