Beauty

Indulge Your Inner Baddie During Lattafa’s SoHo Pop-Up Welcoming the New Yara Candy Fragrance

info@hypebae.com (Hypebae)  Fri, 26 Jul 2024  Hypebae

If you’re due for a glam session with your bestie, you’re in luck. Dubai fragrance brand Lattafa Perfumes is hosting a decadent glam bar experience in New York City’s SoHo neighborhood this upcoming weekend to celebrate the launch of its latest fragrance, Yara Candy. Held at 45 Grand St on July 27 and 28, the launch event is treating all hotties to a unique activation inspired by contemporary beauty trends.

Lattafa invites you to indulge your inner queen and experience the new fragrance through a dynamic beauty pop-up. Gourmand lovers looking for their next signature scent are in for a treat in more ways than one. Yara Candy’s sumptuous top notes of green mandarin and blackcurrant enchant the senses, leaving a captivating first impression. Middle notes of strawberry fizz candy and gardenia and dreamy base notes of sandalwood, musk and amber bring this harmonious blend of candied fruit and vanilla syrup to life. As it wears, the juice evolves into a creamy, intimate skin scent that subtly lingers. The delightful concoction arrives in an equally dazzling hot pink bottle, adorned with striking gold accents, making for the perfect vanity statement while capturing the confident essence of its wearer.

Lattafa’s SoHo pop-up will feature beauty stations, where guests can enjoy complimentary nail art, temp tattoos and face gems as they interact with the scrumptious fragrance. The launch event starts on Saturday and concludes on Sunday, topping off the summer weekend with a dose of glamor and all things sweet.

Beauty and fragrance aficionados looking to treat themselves this weekend can RSVP to the SoHo pop-up here. The event starts at 11:00 a.m. and ends at 7:00 p.m. on Saturday, July 27, and Sunday, July 28.

Yara Candy retails for $49.50 USD and can be pre-ordered on Lattafa’s website.

Lattafa Glam Bar
Location: 45 Grand St (West Broadway) New York, NY 10013
Days: Saturday July 27, Sunday July 28
Time: 11:00 a.m. — 7:00 p.m.

Click here to view full gallery at Hypebae