Give Your Teeth Some TLC With FLANNELS X and London Grillz

This month, the second floor of FLANNELS X is set to be transformed into a pop-up space for London Grillz, specialists in the design of custom-made grillz.

With previous clients including the likes of Wizkid, Rita Ora and Aitch, the West London-based studio is bringing its glitz and glam to London's FLANNELS for a limited time. Guests will be hosted in-store and fitted for their moulds, with the opportunity to choose a design from a curated selection of London Grillz's most popular styles -- including their most notable design, the "Jorja," available in yellow gold or silver.

"We are thrilled to introduce London Grillz to FLANNELS X. London Grillz is the epitome of hype culture and solidifies our vision for the FLANNELS X store. The space was created for the new luxury consumer to shop and experience our passion for culture and community. this exclusive partnership celebrates our next generation of cultural disrupters," explains Beckie Stanion, chief marketing officer at FLANNELS.

Attendees will hit up the second floor of the store before pain-free moulds are made of their teeth, followed by choosing their desired design and sizing. Appointments are set to take just 15 minutes, with the custom grillz then sent directly to customers approximately 1-2 weeks later. Unlike tooth gems, the grillz designs can be clipped onto the teeth whenever desired, and taken off without dental support.

Take a sneak peek at one of the designs above and head in-store to FLANNELS from July 27 to 30 to make your appointment.

In other news, Sporty & Rich just opened its first-ever physical location in New York.

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