Beauty

Marsai Martin Joins Clinique as Its Newest Global Ambassador

info@hypebae.com (Hypebae)  Fri, 05 May 2023  Hypebae

Household's favorite beauty brand Clinique has named Marsai Martin its newest brand ambassador and partner producer.

Martin holds the first-of-its-kind dual role giving her a creative hand in the campaigns she will be the face of. "We're introducing with her a new model of brand partnership where she's collaborating with us, and she's going to have a significant impact on creative output on all campaigns that feature her," said the President of Global Brands Clinique and Origins at Estée Lauder, Michelle Freyre, "We are looking at it as a pivot from other traditional beauty campaigns to meet her where she is as a more authentic self." Clinique felt that Martin would be the perfect ambassador as the brand works to reach a new generation. With an extensive list of accolades and notoriety across a span of generations. Martin's pedigree is self-explanatory.

In her new role, the actor will produce her first campaign with Clinique, which will feature a variety of her favorite skincare and makeup products from the brand. Stay tuned for the reveal of the project this upcoming summer.

 

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