TikTok Star Addison Rae's ITEM Beauty Launches New Skincare Goods

TikTok star Addison Rae's label ITEM Beauty is now foraying into the skincare category. Serving as an extension of the brand's clean beauty lineup, the vegan and cruelty-free products are designed to boost self-love and self-expression.

"When I moved to Los Angeles from Louisiana, my entire attitude about skincare changed. I went from a super humid environment to a drier climate, which forced my entire skincare routine to change," Rae comments in a press release. "I tried a lot of products and did so much research – I was struggling to find the perfect products. When I launched ITEM, I knew that I wanted it to expand into skincare so we could create products that were effective, clean and easy to use," she explains. "Makeup and skincare go hand in hand in my mind. My goal with our debut skincare line was to make it a great first step for young people and easy to use, starting with cleansers and moisturizers for all types of skins.

The resulting collection arrives in minimal, gradient orange packaging. The FAST PASS AHA Gel Cleanser is a daily formula that works to remove any dirt on the skin while providing hydration with aloe leaf and cabbage rose flower. The SLICK TYPE Replenishing Cleansing Balm and Makeup Melter is a gentle product that gets rid of any makeup using natural emollients like olive fruit oil, grape seed oil and rosehip oil. Rounding out the range are the LITE SAUCE Balancing Gel Moisturizer and OVERDEW Xtra Intensive Moisturizer, which intensely and thoroughly hydrates the complexion with healthy, natural ingredients.

Take a closer look down below. ITEM Beauty's first-ever skincare goods are now available online with prices ranging from $18 USD to $20 USD.

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