YSL Beauty Announces Lila Moss as Its Newest US Brand Ambassador

YSL Beauty has just named the daughter of the legendary model Kate Moss, Lila Moss, as its latest U.S. brand ambassador.

The young model will appear in brand campaigns for products including the All Hours Foundation, Rouge Volupté Lipstick, Lash Clash Mascara and Rouge Volupté Candy Glaze Lip Gloss. YSL Beauty tapped Moss due to her innate confidence, unique sense of style and the exemplifying of the brand's values and ethos of fearless expression — as a testament to the embodying of her generation's desires for individuality and edge. "I'm so excited to be working with YSL Beauty," Moss states in a press release. "Being authentic and staying true to myself is really important to me and I'm so pleased to help spread YSL Beauty's message of empowerment and self-expression through makeup."

Lila Moss joins well-rounded cultural tastemakers on the U.S. front, such as Lil Nas X, Troye Sivan, Barbie Ferreira and Indya Moore.

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