Rowi Singh Launches New Embellish by Rowi Collection

Sydney-based Make-up artist and content creator Rowi Singh just launched her first line of face accessories, Embellish By Rowi. The collection launched on May 4, is made up of packets of adhesive face gems in two distinct styles, "Aura" and "Reflect."

According to the Embellish By Rowi website, "Each pack contains 330 glass crystals of varying sizes. You can add them to your inner corner, outer corner, across your whole lid, through the brow and even your nails. Embellish is here to help you flex the bounds of makeup and dip into experimental beauty."

The collection was first teased back in January on Instagram, where Singh described it as, "a little passion project." She added that, "I’ve always loved embellishing my looks and dabbling with 3D makeup, and now I can extend that joy to you." The creator has long been known for her eclectic make-up looks and specialising in South Asian Beauty. She most recently rose to mainstream prominence thanks to her Euphoria-inspired beauty creations.

Face gems and stickers have been on the rise for some time now, but the trend has catapulted into the mainstream following the second series of Euphoria, after celebrities like Olivia Rodrigo have been frequently sporting them.

Take a closer look at Singh's first collection below and head to the Embellish By Rowi website where the products are available for purchase.

 

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