Swimwear
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The Barely There Swimsuit Trend Celebs Are Wearing

Summer is just around the corner, and with that comes swimsuit season. This year, we're spotting the rise of string bikinis on the market. From brands like Sommer Swim and Bamba Swim, the coolest labels are designing fresh versions of the itty-bitty bikini. Celebrities, models, and the fashion crowd are already endorsing the barely there swim trend. Whether posting a mirror selfie (we're looking at you, Bella Hadid) or an epic beach photo, string bikinis are definitely the number one swimsuit...

Michelle Scanga Tue, 19 Jan 2021 Who What Wear
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I've Basically Become a Bikini Instagram Expert—These 6 Styles Photograph Best

Bikinis hold a special place in my heart. Swimwear was the very first market I was assigned to edit when I became a fashion editor, and now, after years of discovering the latest trends, meeting designers, and working on photo shoots, I’ve become quite the bikini expert. From retro maillots and barely there bikinis to swim skirts and the return of the low rise, I've seen and tried them all. Thus, my Instagram has become a true testament to my ongoing love affair with bikinis. We are inund...

Adrienne Faurote Wed, 13 Jan 2021 Who What Wear
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The Low-Rise Bikinis Celebs Over Age 40 Can't Stop Wearing

We’re basically a swimwear site now. Just kidding, but it is true that when warmer weather rolls around, swim trend coverage takes center stage. We’ve covered the rise of the thong bikini among It girls and celebrities, as well as how to wear one in real life—you know, if you aren’t an It girl or celebrity like this author. We’ve documented the massive swim trends taking over this season and the lingerie bikini trend that’s sweeping Instagram as well as the one bikini style that ...

Kat Collings Wed, 13 Jan 2021 Who What Wear