Swimwear
featured-image

The New "Naked" Swimsuit Trend Celebs Are Loving Right Now

We’re right on the brink of winter, meaning swimwear is probably not on your radar unless you live somewhere beachy, let's say Miami or—or are a fashion editor with swimwear always on the brain. I fall under the latter category, so I follow roughly a bazillion swimsuit brands on IG, and I just found an emerging swimsuit trend I couldn’t wait till spring to share with you.We've brought you a handful of controversial swim trends, like the barely there swimsuit celebs favored, the rise of th...

Michelle Scanga Wed, 27 Jan 2021 Who What Wear
featured-image

String Bikinis Are Back, But They Aren't What You're Thinking

When it comes to swimwear, we’ve shared everything from the trends celebrities are all over this year to the brands I recommend to all my friends and where to buy the most photogenic suits. While testing out some of the season’s newest styles and silhouettes, I noticed a solid number of swimwear lines are pushing string bikini bottoms. Now, we know what you’re picturing: side-tie bottoms that were popular in early 2000s and typically made with a low-rise fit. But that’s not what I’m r...

Michelle Scanga Mon, 25 Jan 2021 Who What Wear
featured-image

Simone Biles Wore the Bikini Trend Jennifer Lopez Also Loves

Great minds think alike, especially when it comes to fashion trends. Emily Ratajkowski and Kaia Gerber are on the same page about their favorite printed dresses, while Kate Middleton and Jennifer Aniston both love the same pair of sunglasses. Now, I've noticed a connection between Simone Biles, Jennifer Lopez, and Lili Reinhart: They all love neon swimsuits. Last summer, I did a story on J.Lo's best neon swim looks, and now Biles is getting in on the trend action too. She just shared a selfi...

Erin Fitzpatrick Mon, 25 Jan 2021 Who What Wear
featured-image

6 New Bikini Trends I Can Only Really Describe as Shocking

At this point in the season, we've pretty much been sticking to a uniform that involves bikinis, denim shorts, sandals, and little else. Typically, there's only one objective during these summer weekends, and that's to get as much sun as possible, wearing one of the barely there bikinis that are designed to maximize sun exposure and minimize tan lines. But if you thought settling for a plain triangle bikini was good enough, you thought wrong. Instead, we've noticed a new crop of barely t...

Anna LaPlaca Tue, 19 Jan 2021 Who What Wear