Swimwear
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J.Lo and Bella Hadid Wore the Same Bikini and Got Over 9 Million Likes

When two A-list celebrities own the same thing, you can bet that a legion of fans will soon follow suit. In the case of Jennifer Lopez and Bella Hadid, it's a white bikini that's already getting people talking on social media. Both celebs Instagrammed selfies of themselves in Frankies Bikinis Firefly Top ($56) and Firefly Bottoms ($48), and their posts garnered over nine million likes between them (eight million for Lopez and one million for Hadid). Not too shabby.The swimsuit in question is...

Erin Fitzpatrick Sun, 07 Feb 2021 Who What Wear
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According to Celebs, These Are Already the Most Important Bikini Trends

I realize how bizarre it is to be talking about swim trends when summer still seems like a distant memory, but hear me out. While most of us are piling on the heavy layers these days, a handful of celebs have been off on vacation soaking up the sun and wearing some really cool swimsuits. So even though 2021 has only just begun, we already have an idea of which trends will reign supreme this year since celebs usually set the trends in the swimsuit arena.We took a deep dive into the Instagram...

Anna LaPlaca Fri, 05 Feb 2021 Who What Wear
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17 Swimsuits With Rave Reviews on Amazon (Plus 8 That Are Just Pretty)

Do you ever find yourself 15 pages deep into an Amazon search, reading product reviews with such intensity that you feel like you know the people writing them? Because I sure have. It wouldn't be the first time I've gone into a rabbit hole of reviews on Amazon, and let's face it, it won't be the last. Haters will say it's a waste of time, but to them, I simply show off my well-curated shopping cart, which is now full of prospective purchases that feel satisfying because of how well-research...

Anna LaPlaca Wed, 03 Feb 2021 Who What Wear
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I Guess Thong Bikinis Are Becoming a Mainstream Trend

A-list celebrities. Bloggers. Models. Fashion designers. I’m fairly certain almost every category of Insta-famous fashion person wore a thong bikini this summer. Let’s discuss. There are a few factors that I believe converged to give us the 2020 version of the thong bikini. However, the general ’80s influence happening now is majorly culpable. The high-cut-bikini trend, which was huge three decades ago, goes hand in hand with a thong back. Legs cut so darn high lend themselves naturally t...

Kat Collings Mon, 01 Feb 2021 Who What Wear