Swimwear
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Hailey Bieber's Bikini Is So Popular Reviewers Call It the "Holy Grail"

If you're one of Hailey Bieber's 35 million Instagram followers, you know that she's been on vacation in Hawaii visiting her surfer pal Kelia Moniz and serving up some prime tropical content. Aside from her açaí bowls on the beach, the most enviable part of her photo album is her extensive swimsuit collection.In one photo, Bieber lounges in a pool wearing Frankies Bikinis Tia Terry Triangle Bikini Top in Peace Terry ($80) and Enzo Terry Cheeky Bikini Bottom in Peace Terry ($90). The te...

Erin Fitzpatrick Wed, 09 Jun 2021 Who What Wear
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The Who What Wear Swim Report Has Arrived—Here's Every Trend to Know

Just like that, it’s officially swim season, and this editor couldn’t be more excited about all of the cool swimsuit newness on the market for 2021. There are so many stunning trends that we’ve been talking about in the lead-up to summer—including everything from the three-piece swimsuits that have already taken over on TikTok and Instagram to the retro florals that are taking over—but we wanted to provide a more comprehensive guide on all things swimwear in our annual report.Ahead, we...

Kristen Nichols Wed, 09 Jun 2021 Who What Wear
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These 5 Swim Trends Were Starting to Feel Dated, But These 5 Feel Fresh

Last summer feels like a very long time ago, doesn't it? Many snowflakes have fallen between now and then, but swimsuit season is coming yet again, and there's been plenty of time for retailers and shoppers to move on from some of the biggest swim trends of 2020. We sat down to review our trend reports from last year's swim season and pinpoint the trends that people are embracing and ditching, and we're revealing the results about what's still around and what's officially cooling off.While ...

Anna LaPlaca Wed, 09 Jun 2021 Who What Wear
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This '80s Bikini Trend Is Dominating Right Now

There are a few things I do every time I lie by the pool or go to the beach (after vigorously applying sunscreen): scrunch up my bikini bottoms to minimize tan lines, grip said bikini bottoms with both hands when exiting bodies of water such as the pool and ocean to prevent slippage, and take Instagram photos from very low angles to make my legs look as long as possible. While there seems to be little that can be done about the slightly reddish hue my skin takes on despite the copious amount of ...

Aleksija Vujicic Tue, 08 Jun 2021 Who What Wear