As we get deeper and deeper into the thick of summer, swim trends are starting to finalize, and fashion girls are finally revealing some of their favorite styles of the season. So far, we have observed some of the styles we are expecting to be heavy hitters, but amid the search, we have found a handful of smaller trends that are maybe not going to be as big but are important nonetheless: swim micro-trends. We love praising micro-trends here at Who What Wear, as we feel they are what help keep th...

"Modest fashion" and "swimwear" aren't usually uttered in the same sentence, but maybe they should be. Modesty in fashion is a fast-growing movement that shouldn't be ignored. In fact, it was just reported that searches for the term are up by 500% on Pinterest's UK site.Since swimwear is a staple in most of our wardrobes for much of the year, it's only fitting that modest options be discussed as much as they are for other clothing styles.Truth be told, it can be a bit tricky to put your finger...

Color me a little bit freaked out, but there seems to be a new swimsuit trend popping up everywhere, which I'm not sure how to categorize except as "loincloth-esque." Ruched or smocked, this body-baring swimsuit bottom style seems to be the bikini of summer for a certain subset of trendsetters. While I know it's a very specific look (one I'm still trying to decide if I can actually pull off), there's something weirdly intriguing about it.Chalk it up to the ultra-high vintage-style rise or the...

You could say I am obsessed with swimsuits. I grew up in Orange County, where a typical summer day consisted of getting up, throwing on a swimsuit and an oversize T-shirt, and heading to the beach all day. When you're at the level of considering swimwear a part of your daily summer uniform, your relationship with bikinis and the like starts to change. Swimsuits are no longer for frills and show—they were a huge part of my life, which means when it comes to knowing a thing or two about the bes...