Swimwear
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The 2023 Swim Report Has Arrived—Here's Every Major Trend to Know

Recent trendspotting at Who What Wear has translated to reports on everything from weddings and summer denim to upcoming fashion and shoe trends from the runways to know for fall 2023. Naturally, at the onset of summer, we're also thinking about swimwear and the key pieces to shop this season. So what are the biggest swim trends to have on your radar in 2023?Swimwear spans the range from the simple to the unexpected. Designs as pared back as triangle bikinis are more popular than ever among the...

Kristen Nichols Thu, 06 Jul 2023 Who What Wear
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I'm a Swimsuit Designer—Here's What I'm Packing for My European Summer Vacation

Every summer, it seems like those at the helm of the fashion industry pack their bags, set up their automated OOO replies, and jet off to Europe, specifically the shores of the swankiest beach clubs and the streets of the trendiest cities. What city you spend a month in is nearly as important as what you wear—an undisputed fact insiders Adrien Bettio and Hyla Nayeri take as gospel. The pair founded the Canadian-based swimwear, activewear, and resort wear line 437, which has been seen on celebr...

Ana Escalante Tue, 27 Jun 2023 Who What Wear
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I Was Sleeping on Victoria's Secret, But These 20 Under-$50 Swimsuits Woke Me Up

There was a time in my youth that I lived for all things Victoria's Secret. Their playful swimsuits and comfortable loungewear were always gifted on my birthday and Christmas, a personal request I made because I was simply hooked. I recently stumbled upon their extensive 2023 swimwear section and the price point says it all—I should've never stopped shopping here.I consider their selection the capsule wardrobe of swimwear. There are plentiful options for mixing and matching and the swim th...

Sierra Mayhew Sat, 24 Jun 2023 Who What Wear
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I Grew Up On The Water—36 Well-Priced Swimsuits I Highly Recommend

As an actual Miami native (and one who's visited frequently since moving to New York City), I know a thing or two about good swimwear. I grew up on the water, where heading to the beach was basically like clockwork. After nearly 22 summers going to the beach for hours on end, I'm practically a swimwear expert. Naturally, there's only one cardinal rule I swear by when shopping for bikini sets and one-pieces: if they're too expensive, they're not worth it. Sure—a luxury, splurge-worthy piece en...

Ana Escalante Sat, 24 Jun 2023 Who What Wear