Swimwear
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30 Lingerie-Inspired Swimsuits That Will Make You Do a Double Take

Swim trends come and go, but I have a feeling this one is here for the long haul. While lingerie has almost always inspired and informed swimwear design, it hasn't been until just recently that that inspiration has gone from informing the construction of suits to affecting the overall aesthetic as well. Underwire tops and brief bottoms are nothing new, but you'll still be quite shocked when you see the lingerie-inspired collection of swimsuits lined up one after the other. Because truly, they...

Lauren Eggertsen Mon, 16 May 2022 Who What Wear
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I Hate Spending a Lot on Swimsuits—These Are the 8 Brands I Shop

As someone who doesn't spend that much time wearing swimsuits, I prefer to spend more on fashion items I'm going to get a lot of use out of and less on swimsuits. But that doesn't mean I don't want a few new ones each summer. For this reason, I've become an expert at finding chic affordable bikinis and one-pieces, and I know that I'll always find them at the nine brands below.In case you're wondering, I have a few criteria for what makes a good swimsuit brand. I really like it when a brand has...

Allyson Payer Sun, 15 May 2022 Who What Wear
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We're Swimwear Designers and Influencers—These Are the Styles We'll Wear Forever

While my intuition tells me that Natasha Oakley and Devin Brugman need no introduction to the average Who What Wear reader, let me give you a brief rundown anyway. The OG Instagram influencers once known just for their bikini posts launched their own brand of beachwear in 2014. Much like the besties themselves, Monday Swimwear quickly skyrocketed to fame thanks to its amazing fits, mix of trendy and classic assortment, and inclusive ethos. The brand’s tops, for example, are designed to co...

Nicole Akhtarzad Eshaghpour Thu, 12 May 2022 Who What Wear
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Sydney Sweeney and Elsa Hosk Are Keeping This Controversial Bikini Trend Alive

Bikini season in NYC always lags slightly behind the one in L.A. for obvious reasons, giving me as an East Coaster a chance to see which new trends are going to be big before the first nice day. It also shows me which old trends are coming back for a second go. And while I've already noticed tons of fresh swimwear styles to invest in for summer, there's one bikini trend from last year that's making an even bigger splash than any of its newer alternatives: the upside-down bikini. If you though...

Eliza Huber Fri, 06 May 2022 Who What Wear