Swimwear
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It Took Some Sleuthing, But I Found Maude Apatow's Cute Bikini Top on Sale

Sometimes life just isn't fair. While I'm hunched over my laptop, Maude Apatow is out there living my European summer vacation dream. She recently shared photos from a boat in Italy before moving on to the chic streets of Paris. While all of her travel outfits have been top-notch, I zeroed in on one of her adorable floral bikinis. Apatow wore the Frankies Bikinis Dallas Waffle Bikini Top in Night Lily, which is currently sold out on the brand's own website, but I found it not only in stock ...

Erin Fitzpatrick Mon, 27 Jun 2022 Who What Wear
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I Combed the Internet for Preppy Swimsuits That Are Also Cool

Whenever preppy fashion is brought up my mind immediately conjures up images from popular '80s movies like Heathers, Pretty in Pink, Sixteen Candles, and other cult classics. More specifically, I end up picturing well-to-do people from coast to coast in polo shirts, seersucker separates, tennis outfits, plaid blazers, Oxford shirts, and other timeless pieces. While the current take on the style genre is still very much a nod to that exact aesthetic, it has evolved into a more modern, elevated s...

Jennifer Camp Forbes Mon, 20 Jun 2022 Who What Wear
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Gigi Hadid Is All Over This Swimsuit Brand, so I Put It to the Test

Walking through the streets of New York City the past few days, I've consistently seen a line that spanned multiple blocks of women waiting to go into a SoHo clothing store. If you know New York, you know this is nothing new. But as a shopping fanatic, I had to know what was getting the girls so excited. I'm not one to let an investigation interrupt my commute, so I took to social media to find out what exactly the hype in SoHo is about this time around. I was pleasantly surprised to find out i...

Sierra Mayhew Wed, 15 Jun 2022 Who What Wear
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45 Chic Swimsuits for a Pool Party, Beach Day, and Everything In-Between

I know for many of us the thought of swimsuit shopping is about as appealing as a trip to the dentist or receiving a parking ticket. In other words, not very appealing. There are so many different types of swimwear to try, and finding the right suit that doesn't only look good but makes you feel comfortable and confident can seem overwhelming. Let's be honest, you're wearing such little fabric and only really covering what needs to be covered, so yeah, you want to feel comfortable. When it com...

Grace O'Connell Joshua Wed, 15 Jun 2022 Who What Wear