Summer Fashion
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An 8-Piece Summer Wardrobe at Every Budget

A dress, lightweight pants, a woven bag, sandals, a lightweight top, shorts, sunglasses, and a one-piece—separately, they may not mean much, but when you combine them, you have a recipe for the ultimate summer starter pack. Sure, you won't exclusively wear these items, but collectively, they're the perfect foundation for a versatile summer wardrobe. Simply integrate them with the seasonless pieces you already own, and you'll have a functional wardrobe for the next few months and even beyon...

Indya Brown Sun, 16 Apr 2023 Who What Wear
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The Mermaidcore Aesthetic Is About To Be Everywhere

Would you believe me if I told you that the cool girls are currently trying to dress like mermaids? Well, it's true. I have had multiple friends laugh out loud when I tried to inform them of this trend but it's a real thing. With the stamp of approval from Alaïa and Bottega Veneta, mermaidcore is set to take over in 2023, especially with spring and summer on the horizon.The trending aesthetic comes to us in mysterious ways. During New York Fashion Week, I set out to find a way to style mermaidc...

Sierra Mayhew Thu, 09 Mar 2023 Who What Wear
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I'm a Millennial and My Co-Worker Is Gen Z—6 Trends We Agree On and 6 We Don't

One of the cool things about our editorial team is that we fall into different generations, and we are constantly inspired by each other’s style. The internet—predominantly TikTok—likes to lightheartedly remind us of the differences (and rift) between Gen Z and millennials—especially when it comes to fashion choices.As a millennial fashion editor who has worked at Who What Wear for seven years and manages several Gen Z editors, I certainly do see and embrace the fun differences in styl...

Judith Jones Mon, 27 Feb 2023 Who What Wear
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16 New Arrivals That Set the Scene for West-Coast Chic

The coastal aesthetic has been top of mind this summer, but the truth is it's been around longer than a season. It's a classic look made up of core basics that continuously outlast buzzier trends with shorter shelf lives, and West Coasters have been nailing it for years. For example, remember when we all dressed like checkerboards a few years back? Coastal Californians would never. Instead, they always opt for these core pieces: loads of denim, high-quality basics, and throw-on-and-go dresses th...

Natalie Gray Herder Tue, 09 Aug 2022 Who What Wear