Sale season is finally here. This is the time of year fashion and shopping lovers are flooded with emails alerting us to new discounts from our favorite retailers. For many of us, this is the time of year when we go all out. Maybe you've been resisting the urge to splurge on new clothes, or perhaps it's finally time for a wardrobe update. Maybe you've been waiting for the perfect moment to treat yourself to a designer accessory you have had your eye on.Whatever you're shopping for, now is the...

Classic, refined, and elevated style seems to be a growing theme as we head into the summer and this season thanks to influences like the "quiet luxury" aesthetic and Sofia Richie's wedding wardrobe. It seems like everyone wants to dress like a rich mom these days and with all the chic styling ideas we're seeing, we can't blame them.Sure, trends may come and go, but certain outfit combinations are forever. Women in two of the most stylish cities, New York and Paris, are experts in chic summ...

Here at Who What Wear, we focus a lot of our energy on the biggest trends of the season, and while we'll never stop covering the heavy hitters, there are several micro-trends worthy of honorary mentions. These aren't making major style moves yet, but we firmly believe that it's only a matter of time until they graduate from micro to macro or, in other words, from niche to mainstream.After hours of studying the runways and, of course, online shopping (all in the name of research!), we'r...

While there's plenty of people constantly telling you what to try and buy this year, there's only a few you can actually rely on in the background—seeing the numbers and setting trends for what your feed will be wearing from Memorial Day up until Labor Day. If you haven't already known about Caroline Maguire, Shopbop's Fashion Director, nows your chance to get the inside scoop on what's to come over the next few months. (You're welcome!).Undoubtedly, summer feels like one of the simplest se...