Spring Fashion
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I'm a Fashion Exec—These Trends Will Become Even Hotter Over the Next Few Months

Our attention is laser-focused on spring trends right now. While we, the editors at Who What Wear, certainly have our favorites, we thought it could be interesting to gain insight into what’s defining the season from a different sartorial point of view for something different. Enter Diego Abba, CEO of Italist. This fashion exec has a pulse on what’s trending from a luxury retail perspective. He’s noted a few specific trends that are becoming increasingly popular on the site, and will prob...

Bobby Schuessler Mon, 03 Apr 2023 Who What Wear
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My 63-Year-Old Mom and I Both Love the New J.Crew—29 Items That Get a Yes

My mom and I have been longtime fans of J.Crew. I have very fond memories of perusing the store at my local mall during the holidays and trying on our favorite pieces. Well, our adoration for the brand is even more powerful these days with the latest collections with Olympia Gayot (pictured above) at the helm of womenswear and kids. It should also be mentioned that while there is a 29-year age difference between us (I’m 34 and she’s 63), we both tend to gravitate towards similar pieces that...

Bobby Schuessler Sun, 02 Apr 2023 Who What Wear
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6 Items That Went So Viral They Already Sold Out—30 Alts I'm Buying Instead

These days, it can feel like the viral cycle moves on a 24-hour basis, with new It items rising to peak popularity so fast, it's close to impossible to ever even get your hands on them before the masses do, leading to a complete sell out. Even when an item has a high price tag that, for most people, would call for months of budgeting, somehow, every retailer will sell out of it in days—sometimes even hours—and either take months to restock it or never bring it back at all. In such cases,...

Eliza Huber Sat, 01 Apr 2023 Who What Wear
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I Just Moved From New York To London—5 Things The Brits Would Never Wear

When it comes to fashion, British people might just be the most judgmental of them all. I spent 6 months living in London and heard it all during my time there about “Americans” and their “questionable fashion ideas.” You’ll never hear the end of it if you think it’s appropriate to show up to a restaurant in “trainers” that’s for sure.The Brits can often be the harshest critics. I wanted to learn more about what British people really think of American fashion so I asked a frien...

Sierra Mayhew Wed, 29 Mar 2023 Who What Wear