Online Shopping
featured-image

Shopping Niche Fashion Brands Is My Thing—25 Items That Bring a Cool Factor

By now it's pretty obvious that I like to shop, but what may not be so apparent is my affinity for under-the-radar, niche brands. There's a time and place for tried-and-true staples, but sometimes you need a bit of the unexpected to break up the monotony of the same old shirt-and-jeans combo. That's where what I like to call "funky fashion" pieces come in, and usually, emerging brands are the ones that create statement-making pieces best: Take Marshall Columbia's unique stretchy cutout top or ...

Indya Brown Mon, 16 Aug 2021 Who What Wear
featured-image

42 Things You Have to See From Zara, Nordstrom, and Shopbop Right Now

I know 42 sounds like a lot, but if you only knew how many pages of clothing and accessories cross my screen every day, along with how many of those pieces I’m compelled to add to my wish list, you’d realize that 42 is actually nothing. In fact, this took me a lot of editing! With fall on the horizon and new collections dropping by the minute, there’s seriously so much to love on all our favorite sites right now, but especially the big three—Zara, Nordstrom, and Shopbop—that I had ...

Nicole Akhtarzad Eshaghpour Fri, 13 Aug 2021 Who What Wear
featured-image

I Asked Around—These Are the Best Items to Buy at Nordstrom, H&M, and Madewell

There is a trio of stores that many of us probably turn to on the regular. Yes, I’m talking about Nordstrom, H&M, and Madewell. While each retailer stocks a variety of different items, you can always find trend-forward pieces and quality basics at each. On that note, I thought I’d gain insight into the specific pieces those in my inner circle are loving right now.I asked my fellow fashion editors to slack me over an edit of the items that recently piqued their interests. I also asked my mo...

Bobby Schuessler Tue, 10 Aug 2021 Who What Wear
featured-image

End-of-Season Sales Are Winding Down—34 Items I'm Buying Before It's Too Late

Most savvy shoppers will tell you that the key to getting more for less is to shop off-season. It may feel odd to shop for sweaters and coats in the middle of the sweltering August heat, but trust, as long as they're timeless, you'll be sure to get plenty of use out of them. With the blitz of summer season sales finally winding down, now presents a good opportunity as any to catch unique designer pieces and cool closet staples at a dramatic discount.  From Net-a-Porter to Revolve and Shopbop...

Indya Brown Fri, 06 Aug 2021 Who What Wear