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These 16 Beauty Products Are Already in My Cart—Social Media Made Me Do It

It doesn't take much to convince me to buy things these days, especially when it comes to beauty products. I watch skincare reviews, makeup tutorials, hairstyle demos, and anything self-care–related like my life depends on it. After going through all of my screenshots and saved videos, I decided it was time to order a few of the things I'd been eyeing on social media. And to my delight, I was able to find everything I wanted at Nordstrom. What's in my cart right now? Maison Francis Kurkdjian's...

Anneliese Dominguez Mon, 18 Oct 2021 Who What Wear
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5 Certifiably Cool Finds Fashion It-Girls Will Embrace This Season

It's easy to think about the fashion community as one big, monolith, but in reality, it's a diverse mosaic of varying style subcultures. One of which I frequently find myself referencing is the trendy, cool girl. A broad category in itself, it's a bit Y2K, a sprinkle of coconut girl, with a dash of downtown sensibility. You'll find equal parts vintage and micro-trends in their closet, along with a slew of emerging labels. In short, they're the crowd to look to when you need to know which trend...

Indya Brown Sat, 16 Oct 2021 Who What Wear
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42 Things Worth Buying From Shopbop, Nordstrom, and H&M

Seeing as we're in peak fall and a (long) winter is getting closer by the day, there's no time like the present to make sure your cold-weather wardrobe is all set. That means not only touching on a few of the season's most important trends but also having your basics such as jeans, sweaters, and button-downs covered. If just the thought of this task is sending you into a sartorially induced tailspin, don't worry because this is the moment where I come in to, well, save the day. To make thin...

Nicole Akhtarzad Eshaghpour Sat, 16 Oct 2021 Who What Wear
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49 Emerging Fashion Brands on Our Radar for Fall 2021

Real talk: I love discovering emerging fashion brands. For my social circle, that passion can be both a blessing (I’m basically their personal shopper) and a curse (for their credit cards). But as a fashion editor, I find nothing more thrilling than discovering an incredible pair of knee-high boots or identifying a new brand on every cool influencer at fashion week. Of course, not everyone shares this affinity for scrolling through the internet’s endless shops to find the next It brand. It ...

Jasmine Fox-Suliaman Thu, 14 Oct 2021 Who What Wear