Online Shopping
featured-image

This Is My Last Year in My 20s—Basics and Fun Thrills I Want Before I Turn 30

I feel pretty indifferent about turning 30. I wish I was one of those people who believes that your 30s are your new 20s, but as the new decade approaches, what I feel most of all is nostalgia. So in order to raise my spirits and get me feeling how I should about finally turning 30, I decided to make my last year in my 20s extra special, at least sartorially speaking. Below, you will see a list of clothing items I've decided need to be a part of my life this year. Will I actually buy all 29 it...

Lauren Eggertsen Tue, 16 Nov 2021 Who What Wear
featured-image

I'm Taking a Zara Break and Shopping These Awesome Vintage Stores Instead

I’ll be the first to admit I’m a Zara devotee. But the thrill of finding a one-of-a-kind vintage piece that is unique is far more exciting than scooping up another Zara top. Vintage shopping is one of my favorite pastimes—my earliest (and fondest) childhood memories involve scuffling through racks of musty old clothes at the local secondhand store with my mother. It’s a shopping ritual I wholly believe led to my enduring love affair with fashion.So today I wanted to share some of my...

Judith Jones Mon, 15 Nov 2021 Who What Wear
featured-image

42 Things You Have to See From Nordstrom, Shopbop, and Zara Right Now

I know forty-two sounds like a lot, but if you only knew how many pages of clothing and accessories grace my screen every day, along with how many of those pieces I’m compelled to add to my wish list, you’d realize that forty-two is actually nothing. In fact, getting it down to the number took me a lot of editing! With winter on the horizon and new arrivals dropping by the minute, there’s seriously so much to love on all our favorite sites right now, but especially the big three—N...

Nicole Akhtarzad Eshaghpour Sat, 13 Nov 2021 Who What Wear
featured-image

Fashion People Take Note: Larroudé Is Quietly Taking Over

Welcome to Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses.  If you own a small brand and would like to be considered for the program, please apply here.How many of you were determined to use the quarantine to master a workout, take up a new hobby, or deep-clean your closet, only to succumb to the temptations of that new Netflix series instead? Well, I imagine that Marina Larroudé can't rela...

Erin Fitzpatrick Mon, 01 Nov 2021 Who What Wear