Online Shopping
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I'm a Picky Shopper, and This Is What I'd Buy From the Sales Right Now

I know what you're thinking: OMG, Nicole. Thank you so much. You've made sale shopping so much easier for us, you selfless angel. What did we do to deserve you? But before you go on (in your head), I'm going to have to stop you because the truth is I did this for myself.It's true! I'm no angel; I just wanted an excuse to stop procrastinating and finally scan all the sales, and in the process, I found more than fits in my cart, budget, or closet—38 items to be exact—and each and every on...

Nicole Akhtarzad Eshaghpour Fri, 03 Dec 2021 Who What Wear
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WWW's All-Time Greatest—10 Items That Changed Our Lives This Year

As editors, we research and test out a lot of products while producing the content we share with you, dear readers. After all, it's our job to continuously edit the market to bring you a curation of the buys that are actually worth it. We love the process and take pride in it. And now, we're taking all of the product knowledge we've garnered over the year to bring you the ultimate curation of items. Introducing Who What Wear's All-Time Greatest.Our teams across fashion and beauty joined forces t...

Bobby Schuessler Mon, 29 Nov 2021 Who What Wear
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28 Sweaters, Coats, Jeans, and Shoes I'd Buy Even If They Weren't on Sale

Practically everything on the internet is on sale this week, which is a beautiful thing. Even better, much of what I've come across is so good that I'd 100% buy it at full price. Specifically, the four things I'm shopping for the most this time of year are sweaters, coats, jeans, and shoes. It's basically one of my goals in life to find everything on sale (goals come in many forms), but sometimes, there are items so useful and cool that I'm tempted to buy them immediately, discount code or...

Allyson Payer Mon, 22 Nov 2021 Who What Wear
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28 Lovely Nordstrom Items That Are Under $100 But Look Triple the Price

I've said it once, and I'll say it again—I'm a really good Nordstrom shopper. I don't have a lot of patience, generally speaking, but when it comes to sifting through the nearly endless pages of products on the retailer's site, I have come to find it rather soothing. My best advice and secret to staying on top of everything on Nordstrom is to regularly check in on the new-arrivals section. It's here I spot some of the best products before anyone else simply because I'm willing to take the tim...

Lauren Eggertsen Tue, 23 Nov 2021 Who What Wear