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If I Opened Any of These 20 Gifts, I Wouldn't Be Able to Contain My Excitement

If you could see how excited I get every time I give or receive a gift, you might assume that gift-giving is my love language. Spoiler alert: It's not (I'm more of a "words of affirmation" girl), but gifts, whether I'm opening them or giving them, still bring me a lot of joy, especially during the holidays. So just imagine the fun I had putting together this list of perfect gifts for you below. As a fashion editor, wanting to give people clothes and shoes comes pretty naturally to me, but this y...

Aniyah Morinia Fri, 10 Dec 2021 Who What Wear
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These 23 Products Went Viral on TikTok This Year, and They're Worth the Hype

It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate to admit it, but the app has even affected the way I speak. (If you visit the Who What Wear offices, you'll hear various TikTok sounds being used casually in conversation.)It's also drastically changed the way people shop, with the algorithm giving everybody—not just those with a large amount of followers—a space on the For Y...

Yusra Siddiqui Fri, 10 Dec 2021 Who What Wear
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Wait, Shopbop Just Launched a Huge Holiday Sale—I'm Losing It Over These Staples

Hello there, Shopbop. Yep, the retailer just had its epic Black Friday and Cyber Monday deals, and the editor-favorite site is at it again with another major holiday sale. Introducing the Make Your Closet Merry sale. Starting now through December 8, you can enjoy an extra 25% off sale items with the code MERRY at checkout. Yes, you read that correctly. I'm talking about a sale on sale here.There's certainly a lot of standout merchandise to go through, so I decided to curate an edit of the ite...

Bobby Schuessler Sun, 05 Dec 2021 Who What Wear
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30 Pieces Everyone Wants From Reformation, & Other Stories, and Zara

When I'm shopping on any given e-tail site, I'm inevitably drawn to anything labeled "best seller," "back in stock," "selling fast," etc. It's a clear indication that the item in question is very popular which is always intriguing. Retailers know what they're doing. If it's declared that everyone wants something, everyone else will want it, which creates even more demand. And so the cycle continues.A few of my favorite brands to peruse the best sellers from are without a doubt Reformation, & O...

Allyson Payer Fri, 03 Dec 2021 Who What Wear