Online Shopping
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This Reformation Sale Has Me in Tears—37 Items to Get Before They Sell Out

The holidays are officially over and all the gifts have been given which means you can officially start thinking about yourself again when it comes to shopping (sans guilt, that is). As a serial shopper myself, my favorite way to rid my post-holiday blues is to scavenge the sales that immediately follow. One that recently caught my eye as being extremely noteworthy was the Reformation sale. There are currently dozens of the brand's most popular products heavily marked down which means they defin...

Lauren Eggertsen Fri, 07 Jan 2022 Who What Wear
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We're in Our 40s, and These Are the 10 Places We Always Shop

There's no doubt that our style evolves as we get older. By the time you're in your 40s, you have the wisdom to know what pieces work for your lifestyle, career, body, and personal taste. There's a confidence that lies in an over-40 woman's wardrobe—you don't force yourself to wear trends that don't work for you, and by now, you've built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 40s shop ...

Judith Jones Thu, 30 Dec 2021 Who What Wear
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If Looking Trendy Is Your Goal, These 9 Brands Are for You

While today's story will be especially fitting for those who aspire to have as trendy of a wardrobe as possible, it actually applies to most, if not all, of our readers because the below brands—while, in fact, trend-forward—are also versatile enough to appease anyone looking to dress in a manner that simply feels cool. I know, because I fall into the latter yet still am a fan of all of them. Now that that's out of the way, let me prepare you for what you're about to encounter. From H&M to &...

Nicole Akhtarzad Eshaghpour Wed, 22 Dec 2021 Who What Wear
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I Got Rid Of 75% Of My Closet—6 Items I’m Over And The 6 I’m Ready To Purchase

After listening to my spirit animal Summer Walker’s new album top to bottom, I realized much of her sentiments applied to how I'm currently feeling about my closet. Gone are the days of investing in things that do not reciprocate my same energy back—and become unwearable after only a few washes. After such a transformational year, I really just want to throw everything away and start from scratch. This time around, I’ll be investing in pieces that aren't just right now but that will loyall...

Banna Girmay Sat, 18 Dec 2021 Who What Wear